How LeBron James’ Son, Bronny, Already Has A Net Worth In The Millions

At just a young age, Bronny has already made waves in the world of basketball and amassed an astounding net worth of $10 million.

The son of basketball legend LeBron James, Bronny's journey to financial success is a testament to his talent, hard work, and the immense opportunities that go with being born into a renowned sporting dynasty.

Lebron Raymone James Jr.

The name on his birth certificate says LeBron Raymone James, then stories emerged of Lebron's first-born son playing basketball.

Bronny James
Ethan Miller/Getty Images
Ethan Miller/Getty Images

Today, everyone on planet Earth refers to the young man by only one name, Bronny.

ADVERTISEMENT

October 6, 2004, Was Bronny's Birthdate, Not His Beginning

ADVERTISEMENT

Born months before his dad was drafted in 2003, LeBron and Savannah James welcomed Bronny on October 6, 2004.

Bronny James at 3
Gregory Shamus/Getty Images
Gregory Shamus/Getty Images
ADVERTISEMENT
ADVERTISEMENT

Savannah was Lebron's girlfriend when she gave birth to Bronny in a Cleveland hospital.

ADVERTISEMENT

Bronny Played Many Sports, But NO Football Or Hockey

ADVERTISEMENT

Growing up in the James household, Bronny was encouraged to play as many sports as possible by his parents.

ADVERTISEMENT
Lebron, Bronny, and Bryce James
Jason Merritt/Getty Images
Jason Merritt/Getty Images
ADVERTISEMENT
ADVERTISEMENT

During both his time attending a private school and then transferring to Sierra Canyon High School in Los Angeles, he played several sports like basketball and soccer, but Lebron would not allow him to play football or hockey.

ADVERTISEMENT

Life Before Sierra Canyon

ADVERTISEMENT

Bronny James decided to attend a private school in California once LeBron signed with the Lakers from the Cleveland Cavaliers. However, due to being in eighth grade, he had to sit out for a period before officially joining the team.

ADVERTISEMENT
Bronny James
Joe Robbins/Getty Images
Joe Robbins/Getty Images
ADVERTISEMENT
ADVERTISEMENT

When he finally stepped onto the court, Bronny showcased his skills by scoring an impressive 27 points and leading his team at K-12 Crossroads Private School.

ADVERTISEMENT

Bronny Transferred To Sierra Canyon As A Freshman

ADVERTISEMENT

Bronny James' basketball career was only a year old before transferring to Sierra Canyon in California.

ADVERTISEMENT
Bronny James
Brian Rothmuller/Icon Sportswire via Getty Images
Brian Rothmuller/Icon Sportswire via Getty Images
ADVERTISEMENT
ADVERTISEMENT

After LeBron became a member of the Los Angeles Lakers, Bronny and his younger brother Bryce transferred to Canyon, another private school.

ADVERTISEMENT

Basketball Highlights Introduced The World To Bronny

ADVERTISEMENT

Basketball highlights in 2014 started to surface of Bronny playing and the media and audiences were ecstatic.

ADVERTISEMENT
Bronny James
Ronald Martinez/Getty Images
Ronald Martinez/Getty Images
ADVERTISEMENT
ADVERTISEMENT

As he piled up reel after reel of exciting plays, his statistics and style of play brought him multiple scholarship offers.

ADVERTISEMENT

Bronny James: The $10 Million (Young) Man

ADVERTISEMENT

Even before he steps foot as a freshman in college, miles ahead of being an NBA prospect, James has amassed a net worth of $10.5 million.

ADVERTISEMENT
Bronny James
Christian Petersen/Getty Images
Christian Petersen/Getty Images
ADVERTISEMENT
ADVERTISEMENT

James secured his financial future without playing a single professional basketball game. So how did he do it?

ADVERTISEMENT

Nike, Beats By Dre, And Mountain Dew Signed Bronny

ADVERTISEMENT

Recently, heavy hitters in the market, like Nike, Beats By Dre, and Mountain Dew, signed endorsement agreements with James.

ADVERTISEMENT
Bronny James
Michael Hickey/Getty Images
Michael Hickey/Getty Images
ADVERTISEMENT
ADVERTISEMENT

Bronny is featured in commercials for each company and earns money from playing in featured basketball tournaments.

ADVERTISEMENT

Tournament Play Brought The Spotlight To Bronny

ADVERTISEMENT

If there was any doubt as to whether Bronny has the talent warranting these sponsorship deals, watching him play in high-profile tournaments will erase it all.

ADVERTISEMENT
Bronny James McDonald's High School All-American Game
Alex Bierens de Haan/Getty Images
Alex Bierens de Haan/Getty Images
ADVERTISEMENT
ADVERTISEMENT

In 2018, James participated in the NY2LA Swish 'N Dish tourney and was in the Jr. National Basketball Association (NBA) Midwest Championships.

ADVERTISEMENT

Wearing A McDonald's Uniform Flipped James Into Fame

ADVERTISEMENT

The rise of James' fame and fortune was imminent from his various tournament appearances but the McDonald's High School All-American game.

ADVERTISEMENT
Bronny James #6 of McDonald's All American Boys West
Michael Hickey/Getty Images
Michael Hickey/Getty Images
ADVERTISEMENT
ADVERTISEMENT

It features the top high school boys and girls players in Canada and the United States.

ADVERTISEMENT

James' Performance Was Efficient And Impressive

ADVERTISEMENT

James represented Team West in the 2023 McDonald's All-American game and scored 15 points.

ADVERTISEMENT
Bronny James
Michael Hickey/Getty Images
Michael Hickey/Getty Images
ADVERTISEMENT
ADVERTISEMENT

Though the total was lukewarm, it was his efficiency that was hot. Bronny scored on five of his eight shot attempts, all from beyond the three-point line.

ADVERTISEMENT

Follow Bronny James On Instagram

ADVERTISEMENT

Like his father, Bronny was projected by many to become an NBA player while playing in high school.

ADVERTISEMENT
Bronny James
Cassy Athena/Getty Images
Cassy Athena/Getty Images
ADVERTISEMENT
ADVERTISEMENT

An advantage of being a child of LeBron James is knowing how to handle fame. Bronny has an Instagram account with almost seven million followers.

ADVERTISEMENT

Early Fame, Fortune, And Success Has Not Changed Bronny

ADVERTISEMENT

For both fans and witnesses of Bronny James, it would be understandable for him to be arrogant.

ADVERTISEMENT
Bronny and Zhuri James
Cassy Athena/Getty Images
Cassy Athena/Getty Images
ADVERTISEMENT
ADVERTISEMENT

In fact, thanks largely to his parents' influence, James remains quite grounded, humble, focused, and, most importantly, family-oriented.

ADVERTISEMENT

James' Name, Image, & Likeness May Earn The Most Ever

ADVERTISEMENT

Early reports are that the future name, image, and likeness (NIL) of Bronny will become the highest earning for college athletes ever.

ADVERTISEMENT
Bronny James
Ronald Martinez/Getty Images
Ronald Martinez/Getty Images
ADVERTISEMENT
ADVERTISEMENT

NIL allows popular athletes like James to monetize their personal brand.

ADVERTISEMENT

Nobody Can Relate To Bronny's Level Except His Dad

ADVERTISEMENT

LeBron has played nearly two decades in the NBA. He famously did not go to college and entered the league at the age of 18.

ADVERTISEMENT
Bronny and Lebron James
Brian Spurlock/Icon Sportswire via Getty Images
Brian Spurlock/Icon Sportswire via Getty Images
ADVERTISEMENT
ADVERTISEMENT

Upon graduating high school and before lacing up his sneakers in the NBA, James signed a $100 million dollar contract with Nike for his line of signature shoes.

ADVERTISEMENT

"Put The Work In, And You'll See The Results."

ADVERTISEMENT

Despite the enormous hype, pressure, and fanfare surrounding his blossoming basketball journey, Bronny has his dad in his corner with support and advice.

ADVERTISEMENT
Lebron and Bronny James
Kevork Djansezian/Getty Images
Kevork Djansezian/Getty Images
ADVERTISEMENT
ADVERTISEMENT

In a social media post dedicated to Bronny, LeBron tweeted, "Young King!!! It's all about the process. Put the work in, and you'll see the results. Then put more work in!"

ADVERTISEMENT

Like His Dad, Bronny Is A Man Amongst Boys

ADVERTISEMENT

Still growing at 18, Bronny stands six feet and three inches tall. James weighs nearly 190 pounds.

ADVERTISEMENT
Bronny James
Brian Rothmuller/Icon Sportswire via Getty Images
Brian Rothmuller/Icon Sportswire via Getty Images
ADVERTISEMENT
ADVERTISEMENT

At first glance, maybe his frame does not move the needle, but keep in mind he has yet to begin his college basketball career.

ADVERTISEMENT

He's NOT Just LeBron's Son, Bronny Is A Talented Player

ADVERTISEMENT

In his junior season with Sierra Canyon, Bronny's stats looked similar to his dad's NBA numbers.

ADVERTISEMENT
Bronny James
Anthony Souffle/Star Tribune via Getty Images
Anthony Souffle/Star Tribune via Getty Images
ADVERTISEMENT
ADVERTISEMENT

James averaged 8.8 points, 3.3 rebounds, 2.8 assists, and 1.9 steals per game after playing 29 games with the team.

ADVERTISEMENT

Bronny's Game Is Smooth And Versatile

ADVERTISEMENT

Bronny is built unusually well for a high schooler. His size offers him an advantage offensively at the point and shooting guard positions.

ADVERTISEMENT
Bronny James
Joe Robbins/Getty Images
Joe Robbins/Getty Images
ADVERTISEMENT
ADVERTISEMENT

James has demonstrated great skills with a smooth jumper, supreme passing ability, and handling of the basketball not typically seen at the high school level.

ADVERTISEMENT

James Wore The Number 0 Before Wearing His Dad's #23

ADVERTISEMENT

Although his father is LeBron James, arguably one of the greatest basketball players ever to play the game, he was not Bronny's favorite.

ADVERTISEMENT
#0 Bronny James
Joe Robbins/Getty Images
Joe Robbins/Getty Images
ADVERTISEMENT
ADVERTISEMENT

Russell Westbrook was a fan of Russell Westbrook and wore his number zero before eventually honoring his dad and wearing his numbers twenty-three and six, most recently.

ADVERTISEMENT

At Best, Bronny Is A Late First-Round Pick

ADVERTISEMENT

The status of Bronny as an NBA prospect seems high due to all of the attention surrounding him.

ADVERTISEMENT
Bronny James
Stephen Maturen/Getty Images
Stephen Maturen/Getty Images
ADVERTISEMENT
ADVERTISEMENT

Testimonies from LeBron, current players, fans, and the media forecast Bronny as a lock-in-the-top NBA draft pick. Experts, at least for now, feel he would fall to the later stages of the first round or even fall into the second.

ADVERTISEMENT

Relax! Bronny Has Time to Fulfill His Destiny

ADVERTISEMENT

Many fans and media who have caught glimpses of Bronny's game are ready to anoint him into the Naismith Basketball Hall of Fame.

ADVERTISEMENT
Bronny James
Brian Spurlock/Icon Sportswire via Getty Images
Brian Spurlock/Icon Sportswire via Getty Images
ADVERTISEMENT
ADVERTISEMENT

Perhaps it may come true, but James has yet to reach the NBA and committed himself to playing NCAA college basketball.

ADVERTISEMENT

Bronny James Commits To USC

ADVERTISEMENT

In the first week of May 2023, Bronny James ended months of speculation about where he would attend college in the fall.

ADVERTISEMENT
Bronny James Commits to USC
Brian Rothmuller/Icon Sportswire via Getty Images; Brian Rothmuller/Icon Sportswire via Getty Images
Brian Rothmuller/Icon Sportswire via Getty Images; Brian Rothmuller/Icon Sportswire via Getty Images
ADVERTISEMENT
ADVERTISEMENT

James announced via social media his intentions to represent the University of Southern California and play for the Men's basketball team.

ADVERTISEMENT

Bronny Chose USC Over UCLA

ADVERTISEMENT

For a player that will surely garner much of the attention in his freshman campaign at the University of Southern California, the University of California, Los Angeles, would have given him more.

ADVERTISEMENT
Bronny James
Brian Rothmuller/Icon Sportswire via Getty Images
Brian Rothmuller/Icon Sportswire via Getty Images
ADVERTISEMENT
ADVERTISEMENT

Instead of lusting after the limelight associated with playing for a basketball powerhouse at UCLA, Bronny felt more culturally in tune with the campus and students at USC.

ADVERTISEMENT

USC Is The Safety Net For Children Of Celebrities

ADVERTISEMENT

Without question, the school that dominates the headlines in most areas of attention, especially in sports, is UCLA.

ADVERTISEMENT
Bronny James
Kevork Djansezian/Getty Images
Kevork Djansezian/Getty Images
ADVERTISEMENT
ADVERTISEMENT

USC, not known as a basketball school, has earned a reputation as a safe haven for children of celebrities to attend college and not have the national spotlight shining down on them.

ADVERTISEMENT

Bronny James Is A Brand Name

ADVERTISEMENT

FaZe Clan, an esports company, signed James to a deal in 2020. The following year he appeared for the first time on the cover of Sports Illustrated.

ADVERTISEMENT
Bronny James
Allen Berezovsky/Getty Images
Allen Berezovsky/Getty Images
ADVERTISEMENT
ADVERTISEMENT

The cover featured other members of FaZe, including the quarterback of the NFL Arizona Cardinals, Kyler Murray.

ADVERTISEMENT

LeBron Paved The Path For Bronny, Who Paves It For Bryce

ADVERTISEMENT

Bronny followed in his father's famous footsteps as far as dealing with legions of attention from fans and media. He remained calm and focused but enjoyed the process.

ADVERTISEMENT
Bryce, Lebron, and Bronny James
Cassy Athena/Getty Images
Cassy Athena/Getty Images
ADVERTISEMENT
ADVERTISEMENT

His younger brother has not-so-quietly started to emerge as a talented basketball player like Bronny.

ADVERTISEMENT

Bronny's Recruitment Projections Were Low At First

ADVERTISEMENT

Another reason that has been left on the back burner of the stove for James choosing to go to USC is his stock was not high early on.

ADVERTISEMENT
Bronny James
Harry How/Getty Images
Harry How/Getty Images
ADVERTISEMENT
ADVERTISEMENT

Several accredited systems saw Bronny drop over 30 spots before he became a four-star recruit and top-30 player in the 2023 class.

ADVERTISEMENT

Are LeBron And Bronny Playing In The NBA Together?

ADVERTISEMENT

From the moment traction began growing around Bronny, his dad Lebron let his desire to play with his son in the NBA become very public.

ADVERTISEMENT
Lebron and Bronny James
Jason Armond / Los Angeles Times via Getty Images
Jason Armond / Los Angeles Times via Getty Images
ADVERTISEMENT
ADVERTISEMENT

During his 19th season in the NBA, LeBron showed signs of his age and basketball career longevity and has backed down with those comments, saying he would support any decision Bronny made.

ADVERTISEMENT

Bronny Could Be Better Than LeBron

ADVERTISEMENT

When the idea was first floated that Bronny could become a better player than his dad, it was met with much skepticism.

ADVERTISEMENT
Bronny James
Brian Rothmuller/Icon Sportswire via Getty Images
Brian Rothmuller/Icon Sportswire via Getty Images
ADVERTISEMENT
ADVERTISEMENT

Those skeptics may eat their critiques after James has played a full year with a rising USC basketball program. LeBron himself admits he might have benefitted from spending at least a year playing for an NCAA team.